Exciting Summer Ahead

Summertime can be tough on direct sellers. The heat, the vacations, the kids’ baseball games... all contribute to a general ambivalence towards at-home parties in the summertime. Recognizing this, we have developed a series of compelling reasons why 2011 will be a summer to remember at Paperly.

• In June, all of Paperly’s party Hostesses will receive a FREE self-inking stamp (a $42.95 value) in addition to Paperly’s standard Hostess Rewards. Better yet, if given just a bit of notice, it’s likely that the Hostess will receive her stamp even before her party occurs! You can learn more about Paperly’s June promotion at www.Paperly.com/pdf/Paperly_Free_Self-Inking_Stamp_June2011.pdf
• In July, Paperly plans to offer its first-ever "Christmas in July" promotion. More specifically, if you order 50 or more of Paperly’s photo cards in July, you’ll receive 25 additional photo cards for FREE (up to a $47.95 value)! The flyer for this promotion has yet to be released, but it will be soon... and the buzz amongst the Consultants has been incredibly positive.
• Although we have not yet announced our August promotion, I promise it’ll be a doozy. Stay tuned!

Last, but not least, we cannot forget Paperly’s Consultants! They too deserve a compelling summertime offer. So, we are offering a free Kindle to both of Paperly’s top 2 summertime performers! You can learn more about Paperly’s Summertime Promotion at www.Paperly.com/pdf/Paperly_Summer_Incentive_2011.pdf

We are confident the summer of 2011 is going to be a great one at Paperly. I hope you decide to join us either as a Consultant, a Hostess or a Customer. We’d love to work with you!

Regards,

Jay Rudman, CEO, Paperly

DeeDee’s Paperly Party

DeeDeeM, a Paperly Consultant located in a northwest suburb of Chicago, recently documented two of her Paperly parties using Paperly’s Flip video camera. Thanks DeeDee for sharing with us how fun and easy a Paperly party is.

Pre-Party Preparations
I absolutely love the things DeeDee has prepared for her party including a card of upcoming holidays/occasions, a sign that reads “Host your own stationery party”, wish lists and an Open Date Calendar (see Karen Phelps' website for more information). A bit of prior planning goes a long way towards maximizing sales and booking future parties. Great job DeeDee.

(Sorry for the sideways video.)

Displays, Displays and Displays
I find it amazing how creative Paperly’s Consultants are in displaying their samples (see Crystal’s and Bridget’s displays). What a great idea, DeeDee, to use the shoe rack. As she said in a subsequent email, “…the shoe rack is an easy, clean way to display the folded notes and to see so many different designs”. I completely agree!

At The Party

This is a great video for two reasons. First, we finally get to see DeeDee (she’s on the left). Yea! Second, this video shows that the Paperly purchasing process is collaborative… it’s a creative partnership between the customer and the Consultant. I often hear from others how Paperly provides an outlet for their creative flair.

Actually, I have a third reason why I like this video – because you can hear in the background how lively and fun a Paperly party is!

Straight from the Hostesses

Lastly, below are two snippets from the Hostesses of DeeDee’s parties. Of all the videos, hearing from the Hostess – how they used their Hostess Rewards and had so much fun at their party – is always my favorite. Hearing their praise of DeeDee and seeing their delight with the products brings a BIG smile to my face.

(Don't you think both Sarah and Janel should become Paperly Consultants?

They'd be amazing!)

Thank you DeeDee for sharing your Paperly parties with us. If you're in NW Chicago and you're interested in hosting a party for DeeDee, you can find her at http://www.mypaperly.com/DeeDee

As for the Flip recorder? It's already on its way out to the West Coast. Stay tuned...

Regards,
Jay Rudman, CEO, Paperly

Bridget’s Paperly Party

Recently, I asked BridgetG - a Paperly Consultant who was traveling to her hometown to conduct two Paperly parties – to document her parties using Paperly’s Flip video camera. Below are a few video segments, taken by Bridget (although disappointedly we never see her in any of the shots!), intended to show how fun and easy a Paperly party is. Thank you Bridget for allowing us to peek into your parties.

Sample Table

I love this shot of Bridget’s sample table. It is so densely displayed… you certainly get the feel that Paperly offers tons of options from personalized stationery (e.g. flat notes, folded notes, memo sheets, note pads, etc.) to personalized gifts (e.g. clipboards, placemats, wine tags, etc.). I especially love the creative use of the tennis ball as a sample holder. Wish I had thought of that!

By the way, I’ve heard from Paperly Consultants that they love that Paperly’s samples are easy to tote from one party to the next. Guess that’s one of the beautiful things about paper: it’s lightweight!

Customers

Below, I’ve included video of customers from both of Bridget’s parties. Why? Because I love that one party takes place around the kitchen table and the other takes place in the living room. The two scenes prove that there is no “perfect” or “right” party. Instead, it’s whatever works for the Consultant and Hostesses. Equally as important, both of these videos provide a brief glimpse at the energy inherent in a Paperly party. Yea!

Hostess Rewards

I must admit, this is my favorite of Bridget’s videos. I love hearing what the Hostess plans to spend her Rewards on: personalized stationery (the blue Grecian Band folded note is one of my favorites too!), a self-inking stamp and luggage/bag tags. Furthermore, I couldn’t have said it better: This has been "definitely the most fun and the most successful" party the Hostess has been a part of. I’m so happy to hear it!

Thank you, thank you, thank you Bridget for sharing your Paperly parties with us. If you're interested in hosting a party for Bridget, you can find her at http://www.mypaperly.com/Bridget.

And of course, like all good movies, we’re already preparing the sequel. The Flip recorder is on its way to another Paperly Consultant. I can’t wait to see what her party is like!

Regards,

Jay Rudman, CEO, Paperly

Crystal's Paperly Party

In late January 2011, Paperly gave Crystal L - one of Paperly's more successful Consultants - a Flip video recorder to document how fun and easy a Paperly party truly is!  Below is a few short snippets directed, produced, acted and choreographed by Crystal.

Before the Party

Crystal introduces herself and provides a "behind the scene" look at her pre-party set-up.

Why Crystal Loves Paperly

Crystal explains why Paperly is the perfect fit for her mom lifestyle. In short, Paperly provides Crystal a fun way to make money!

In the Car

Thank heavens Crystal was at a red light when she filmed this short segment!

Arriving at Jane's House

Jane, the Hostess, is surprised by the camera, but more importantly, excited about "so many people are coming" to the party.

"Paperized"

As Crystal so eloquently describes it, Jane's house has now been "paperized".  By the way, I love the displays Crystal has done.

The Hostess Rewards

Seems like the hardest part for Jane will be deciding what products to get for free using her Hostess Rewards!

The Party is Over

The food and wine is gone, Jane's husband is thankfully okay (he had a bike accident on hisway home from work) and "everyone had a great time".  What an amazing night by Crystal and Jane!

Thank you so much, Crystal, for enabling us to glimpse inside one of your Paperly parties. If you're interested in hosting a party for Crystal, you can find her at http://www.mypaperly.com/Crystal/.

The Flip video recorder will now make its way to another Paperly Consultant. Stay tuned for more party videos soon.

Regards,

Jay Rudman, CEO, Paperly