Exciting Summer Ahead

Summertime can be tough on direct sellers. The heat, the vacations, the kids’ baseball games... all contribute to a general ambivalence towards at-home parties in the summertime. Recognizing this, we have developed a series of compelling reasons why 2011 will be a summer to remember at Paperly.

• In June, all of Paperly’s party Hostesses will receive a FREE self-inking stamp (a $42.95 value) in addition to Paperly’s standard Hostess Rewards. Better yet, if given just a bit of notice, it’s likely that the Hostess will receive her stamp even before her party occurs! You can learn more about Paperly’s June promotion at www.Paperly.com/pdf/Paperly_Free_Self-Inking_Stamp_June2011.pdf
• In July, Paperly plans to offer its first-ever "Christmas in July" promotion. More specifically, if you order 50 or more of Paperly’s photo cards in July, you’ll receive 25 additional photo cards for FREE (up to a $47.95 value)! The flyer for this promotion has yet to be released, but it will be soon... and the buzz amongst the Consultants has been incredibly positive.
• Although we have not yet announced our August promotion, I promise it’ll be a doozy. Stay tuned!

Last, but not least, we cannot forget Paperly’s Consultants! They too deserve a compelling summertime offer. So, we are offering a free Kindle to both of Paperly’s top 2 summertime performers! You can learn more about Paperly’s Summertime Promotion at www.Paperly.com/pdf/Paperly_Summer_Incentive_2011.pdf

We are confident the summer of 2011 is going to be a great one at Paperly. I hope you decide to join us either as a Consultant, a Hostess or a Customer. We’d love to work with you!

Regards,

Jay Rudman, CEO, Paperly

Key Learnings from Washington DC / Baltimore Trip

Last week, I had the great fortune of traveling to Washington DC and Baltimore to meet with Paperly's amazing team of Consultants in that area. In less than 2 days, I had 2 lunch meetings, attended 2 parties, and probably drove 2 much (pun intended). I must admit, I learned so much (as I always do when I conduct field visits). In fact, there were simply too many ideas and suggestions to outline here. However, I wanted to give you a couple of truly key learnings.

#1 Key Learning: Simplify

Paperly needs to vastly simplify its parties. Honestly, a Paperly party should be a 4 hour event: 1 hour pre, 2 hours at, 1 hour post. To ensure that occurs, we need to consider potentially radical changes, such as:

• Moving to 1 catalog as opposed to 2
• Simplifying the catalog (i.e. less color options, less fonts, etc.)
• Enabling direct ship of products at a reasonable price, and perhaps, shipping as ordered rather than waiting for the party to close
• Continuing to reduce the error rates
• Improving the labeling of samples

I cannot promise Paperly will deliver on all of the above suggestions (for a variety of a operational reasons), but they are all worthy of in-depth exploration.

#2 Key Learning: Enhance Support Processes
Paperly could also dramatically help its Consultants by improving its support processes. Such processes begin from the moment the Consultant joins Paperly and continue all the way through the delivery of the product. Areas of improvement might include, but are not limited to:

• Provide a "90-Days to Success" roadmap for all new Consultants, so they know exactly what they need to do to be successful.
• Provide a "recruiting packet" so Consultants can successfully deliver key messages to potential team members.
• Provide better email invitation options/templates, be it for Paperly's system or third-party systems.
• Provide a better reward and recognition program. For example, how can Paperly make Paperly Dollars more effective?
• Provide more timely tracking of packages, so Consultants can communicate more effectively with existing and anxious customers.

Lots of food for thought, right? I greatly look forward to tackling these issues - collaboratively - because I know together, we can make Paperly a truly great company.

And finally, before finishing this entry, I wanted to thank the amazing team I met with: Crystal, Pam, Tammy, Kate, Nancy, Kristen, Tracie and Hilary (see photos below). I am super excited to know you are going to help continue to drive Paperly forward... the sky is the limit.

Regards,

Jay Rudman, CEO, Paperly

Gaby: A Peak at Being a Paperly Consultant

One of Paperly's most successful Consultants on the West Coast is GabyL. Recently, I asked her to document her Paperly business, such as preparing for an event, presenting Paperly's products, and highlighting some of Paperly's best sellers. Below are a few of the videos Gaby shared with me.

A Totable Business
Two common complaints about running an at-home business are:

1. Purchasing and storing bulky and expensive inventory.
2. Lugging around that same bulky - and likely heavy - inventory from one party to the next.

Fortunately, Paperly requires neither. Instead, as Gaby's video below highlights, Paperly's products are personalized (and hence no pre-purchase of inventory) and nothing can be simpler and lighter to carry than loose samples of paper.

(By the way, I love the grand entrance of Gaby's son. It's a perfect example of how family-friendly an at-home Paperly business can be.)

Two Display Tables
One of the most common questions I receive from new Paperly Consultants is, "How should I set-up my display table?" Fortunately, Gaby does an amazing job of showcasing her samples in the two videos below.

You can see additional examples of display tables at the following Paperly blog entries:

• DeeDee's Paperly party (04/06/11)
• Bridget's Paperly party (03/15/11)
• Crystal's Paperly party (02/10/11)

Best Sellers
Lastly, I love that Gaby has taken the time to highlight her best selling products: beverage napkins, hard-sided coasters, wine tags and self-inking stamps. Listening to Gaby, I know why she's great at Paperly. She doesn't "sell" wine tags, as an example. Instead, she enables customers to make a logical choice: non-personalized and expensive wine bags versus personalized, adorable and cost-effective wine tags. Easy choice, right?!

Thank you, Gaby, for letting us peek into your Paperly business. If you live in Southern California, and you'd like to learn more about Paperly, you can connect with Gaby via her website: http://www.mypaperly.com/gaby.

As for the Flip video recorder? It's my turn! I plan to take it on my trip to Washington DC to meet with the thriving community of Paperly Consultants there.

Regards,

Jay Rudman, CEO, Paperly

2 Videos, 2 Learnings

The following two videos were highlighted at the recent VideoPlus University I attended. Why am I sharing them on Paperly's blog? You'll have to watch and read to learn more.

This first commercial depicts a son using his iPhone to show his father a live video of his new grandchild.

Note that Apple - a master of commercials - never mentions the phone's features.  Apple never gets into the technical jargon that enables live streaming to occur.  Apple never talks bits, bytes or capabilities. Instead, Apple shines by answering the question, "Why?"  Seeing your grandchild for the first-time, even if you can't be there, is the "Why" you need an iPhone.

The same can be said of a successful direct seller. They too answer the question "Why?"  They don't focus on product features and functionality.  Instead, they ask "Why?"  Are you interested in Paperly because you love stationery?  Or is it because you want to earn additional income?  Or maybe it's because you crave creative fun?

Knowing your "Why" (and that of possible team members) provides the clarity you need to grow your Paperly business.

This second commercial depicts a blind man begging for money and a kind woman helping him in an unsual way.

I love this video because it shares the "Power of the Message". As the final panel says, "Change your words. Change your world." No matter what your cause, without the proper message, you will be overlooked.

Think about the message you use to promote your business. Are you too "me" focused?  Are you saying, "I'm blind... help me"? Instead, should you be saying, "I have a something special I want to share with you"?

We often talk at Paperly about your "30-second commercial". Basically, the 30-second commercial is how you explain you and your business in 30 seconds or less to a complete stranger.  If you don't have a 30-second commercial, you need one.  And if you have one, I highly recommend you review you message. Please make sure it's about the "beautiful day" you wish to share, and not about "your being blind".

I'd love to hear your thoughts. What commercials or videos do you love because they convey an important message to you?

Thanks,
Jay Rudman, CEO, Paperly

The First Party Plan Business

Quick... name the first party plan business? If you said "Tupperware", think again!

Actually, the very first company to systematize the idea of showcasing products at a Hostess's home to a group of guests (at that time it was typically housewives) was... Fuller Brush Company.

It began during the Great Depression, when a salesman named Norman Squires realized the inefficiency of door-to-door sales, and thus in 1935, he developed his hostess home party plan. Squires continued to perfect the at-home party until 1950, when Earl Tupper, inventor of Tupperware, made Squires general sales manager of Tupper Corporation's Hostess Division. And as they say, the rest is history.

Learn more by watching this video put together by the Direct Selling Association (www.DSA.org) as part of its "Centennial Moments" series.

Perhaps one day history will report favorably on Paperly's incredible success?

Regards,

Jay Rudman, CEO * Co-Owner, Paperly

What is Direct Selling?

You have to watch this video titled, "What is Direct Selling?" put together by the Direct Selling Education Foundation.  I love the video's key themes including:

• Direct selling is the freedom to run your own business
• Direct selling is about defining success on your own terms
• Direct selling is being passionate in what you do
• Direct selling requires trust & integrity (Paperly is proud to be a member of the Direct Selling Association, meaning it abides by its Code of Ethics.)
• Most importantly, direct selling is about having fun!

I am proud to say Paperly is everything described in this video... and more.

Please feel free to share this video with anyone who is thinking about becoming a direct seller. You just might positively change her/his life forever.

Regards,
Jay Rudman, CEO * Co-Owner, Paperly

DeeDee’s Paperly Party

DeeDeeM, a Paperly Consultant located in a northwest suburb of Chicago, recently documented two of her Paperly parties using Paperly’s Flip video camera. Thanks DeeDee for sharing with us how fun and easy a Paperly party is.

Pre-Party Preparations
I absolutely love the things DeeDee has prepared for her party including a card of upcoming holidays/occasions, a sign that reads “Host your own stationery party”, wish lists and an Open Date Calendar (see Karen Phelps' website for more information). A bit of prior planning goes a long way towards maximizing sales and booking future parties. Great job DeeDee.

(Sorry for the sideways video.)

Displays, Displays and Displays
I find it amazing how creative Paperly’s Consultants are in displaying their samples (see Crystal’s and Bridget’s displays). What a great idea, DeeDee, to use the shoe rack. As she said in a subsequent email, “…the shoe rack is an easy, clean way to display the folded notes and to see so many different designs”. I completely agree!

At The Party

This is a great video for two reasons. First, we finally get to see DeeDee (she’s on the left). Yea! Second, this video shows that the Paperly purchasing process is collaborative… it’s a creative partnership between the customer and the Consultant. I often hear from others how Paperly provides an outlet for their creative flair.

Actually, I have a third reason why I like this video – because you can hear in the background how lively and fun a Paperly party is!

Straight from the Hostesses

Lastly, below are two snippets from the Hostesses of DeeDee’s parties. Of all the videos, hearing from the Hostess – how they used their Hostess Rewards and had so much fun at their party – is always my favorite. Hearing their praise of DeeDee and seeing their delight with the products brings a BIG smile to my face.

(Don't you think both Sarah and Janel should become Paperly Consultants?

They'd be amazing!)

Thank you DeeDee for sharing your Paperly parties with us. If you're in NW Chicago and you're interested in hosting a party for DeeDee, you can find her at http://www.mypaperly.com/DeeDee

As for the Flip recorder? It's already on its way out to the West Coast. Stay tuned...

Regards,
Jay Rudman, CEO, Paperly