Buy Now-ers are always on the prowl for the perfect gift – even when the occasion is months away – and probably already have half of their holiday shopping list completed. (I am certainly not a Buy Now person!) Suffice it to safe, buy Later-ers do not feel the same sense of urgency to complete their holiday purchases.
Historically, Buy Later-ers have faced significant challenges when they wished to purchase personalized products. Personalizing products takes time – often weeks – and Buy Later-ers simply didn’t have the luxury of time.
However, today’s world, with its high-end technologies, is a lot different. Whereas personalized stationery was rarely an option for Buy Later-ers, Paperly’s technical advancements and operational efficiencies now enable personalization in a matter of days, not weeks. In fact, some of Paperly’s products, such as its Color Collection, clipboards, wallets and tins, can be elegantly personalized within 2-3 business days.
So rest easy Buy Later-ers. I know firsthand your plight and I’m excited that Paperly can save our collective hides. As for you Buy Now-ers, feel free to finish your list at Paperly. That way, I can’t completely despise your timeliness.
Regards, Jay Rudman, CEO * Co-Owner, Paperly
