Friday, November 1, 2013

Paperly Signs a Letter of Intent with CVSL

Earlier today, Paperly and CVSL Inc. announced they have signed a letter of intent for Paperly to become part of CVSL’s family of direct selling companies.  The press release can be found at

CVSL (stock symbol: CVSL) is a publicly traded, parent organization of some of the best-known direct selling brands including Longaberger, Tomboy Tools, Your Inspiration at Home and Agel.

The reasons for Paperly to join CVSL are overwhelming, including:
  • A strong commitment to retaining Paperly’s brand and management. Paperly’s name, products and culture will be retained and improved upon. Truly, the impact to Consultants, Hostesses and customers will be negligible in the short-term. However, in the long-term, there will be significant improvements at Paperly, all-the-while retaining the core values and competencies of Paperly.
  • Paperly will now have access to capital that might have been otherwise unimaginable. I can imagine deploying this capital towards better technology, improved operations and critical hiring.
  • The deal will provide Consultants an opportunity to participate as owners (i.e. shareholders) of CVSL, a publicly traded company. This is above and beyond Paperly’s existing Commission & Career Plan. More details will be coming soon as to how this might work, but I am very excited about this possibility.
  • There will likely be Consultant benefits to being a sister brand with the other CVSL companies. Paperly Consultants will not be required to carry any other product lines (unless you want to!) but perhaps, in the not-too-distant future, you could purchase other sister products at a discount.
  • And finally, Paperly can leverage the managerial expertise and operational capacity of CVSL. I have successfully built 3 entrepreneurial businesses, but never one in direct selling. CVSL has an “idea team” comprised of direct selling experts that I can tap into whenever I wish. I am very excited to access this treasure chest of intellectual horsepower. 
All that said, I want to again be 100% clear: Paperly will continue to operate as a stand-alone entity. Our name, our brand, our values, our culture, our products, our Comp Plan, our training and support, our employees – everything! – will remain the same. There will be no mixing of sales forces or product lines. Truly, the only change will be that Paperly now has a successful, experienced, well-capitalized ally in our corner. To me, it’s an unbeatable combination.

In conclusion, being part of CVSL means a stronger Paperly. It means more access to more resources. It means Consultants and Paperly’s employees can be owners of our company. In total, it means Paperly will be able to achieve its mission of being a world-class direct selling company. The future is incredibly bright!

- Jay Rudman, CEO, Paperly