Monday, June 27, 2011

Paperly's First-Ever President's Council

Hard to believe Paperly's first-ever President's Council is already over! Congratulations to the inductees: Bridget Golden, Crystal Langstaff, Gaby Lehmann, DeeDee McCoy and Courtney Rambo. The 3 day event, held in Chicago, was packed with fun and educational events, as you'll see from a glimpse at the agenda below.

Friday night began with a fun, "get to know you" evening at Food Life, a high-energy restaurant located in Chicago's famed Water Tower.

Saturday began with a quick tour of Paperly's corporate headquarters, followed by an inspirational discussion with the day's keynote speaker, Susie Lite. Susie helped the Consultants focus on their "Why Power"! She used the following story to highlight the "Power of Why".
Imagine I'd pay you $20 to walk across a 10' wooden plank on the floor. Would you do it? Of course you would! Now imagine that the 10' wooden plank straddles 2 buildings, suspended 100' in the air. Would you do it for $20? Probably not. Now again imagine that same scenario but you're on the roof of one building and your children are on the other and that building is on fire. Now would you walk that plank, regardless of the $20 or not? Of course you would!
Susie's point? The only thing that changed in that last scenario is your "Why". Once you know your "Why", nothing can stop you.

The remainder of Saturday included a sneak peek at Paperly's future as well as a glimpse at some of Paperly's new products and designs. We finished the session with all 5 participants receiving an award as inductees into Paperly's President's Council.

Courtney Rambo

DeeDee McCoy

Gaby Lehmann

Crystal Langstaff

Bridget Golden

We finished a long Saturday with a scrumptious meal at Rosebud, a famous Chicago eatery.

Again, I wish to congratulate all participants in Paperly's first-ever President's Council, and I cannot wait until next year's.  I hope the inductee list continues to grow and grow and grow.

Jay Rudman, CEO, Paperly 

Monday, June 20, 2011

Pam's Paperly Party

Thank you so much to Pam, a Maryland-based Consultant, for letting us peek inside one of your Paperly parties. The part I like most about this series of videos (besides the amazing job Pam is doing as a Consultant!) is that Pam is relatively new at Paperly, and yet, she already "gets it".  (And we all know what I mean by "get it" - right?)  If nothing else, I hope you appreciate, after watching these videos, how you too can get up-and-running with Paperly very quickly.

Getting Ready
I truly can't say it better than Pam does in this video, it is "so easy to plan and get ready for a party".

Displays on Display
I love how Pam has utilized every flat surface for Paperly's displays. There are so many beautiful products for her customers to view as they roam around the room.  Her set-up is so lively and dynamic.  (My only concern with this type of set-up is you'd hate for a customer to miss something because it was located too peripherally. Food for thought.)

Three Favorites
No surprise, Pam's three favorite products are also some of Paperly's top-sellers: personalized clipboards, wine tags and platters.

Ordering Table
Pam's ordering table has everything she needs to be successful: order forms, an Open Date calendar, wish lists, an attendee list, etc. Plus, I love the "tabbed catalog" that Pam has created for herself. Perhaps that's something Paperly should provide?

Karen, The Hostess
Why can't I say things as elegantly as Paperly's Hostesses?  For example, Pam's Hostess, Karen, succinctly explains why she decided to host a Paperly party - because she loves the products and wanted to introduce them to her friends. Thanks, Karen!

Lynn, The Guest
Why does Lynn love Paperly?  Because she can always "find something new that (she) likes." Her favorite product? The self-inking stamps. Hint, hint, Lynn... you should host a Paperly party in June.  You can earn a free self-inking stamp.

Flat Notes to Write to Grandparents
Karen is going to apply her Hostess Rewards towards a free set of personalized hard-sided coasters (page 8 of Paperly's Special Occasions catalog). A truly wonderful choice, Karen. I especially love your 2nd choice - thank you notes for your son to handwrite a note to his grandparents. Yea! Nothing is more memorable than a handwritten note. (I recommend the Rugby Stripe on page 14 of our Everyday Collection catalog. You can choose both a primary and secondary rugby stripe.)

Word from Pam
No wonder Pam has gotten off to a fast start at Paperly - you can sense her passion through this video. I have no doubt Pam will continue to perform fabulously at Paperly!

Thank you again, Pam, for the amazing video sequence. If you live in Maryland, and you'd like to learn more about Paperly, you can certainly connect with Pam via her website:

And finally, it's my turn with the Flip video recorder - yea! This weekend is Paperly's Inaugural President's Council and I cannot wait to film the event. More on that in the coming days.

Until then, take care.

- Jay Rudman, CEO, Paperly

Wednesday, June 1, 2011

Exciting Summer Ahead

Summertime can be tough on direct sellers. The heat, the vacations, the kids’ baseball games... all contribute to a general ambivalence towards at-home parties in the summertime. Recognizing this, we have developed a series of compelling reasons why 2011 will be a summer to remember at Paperly.
  • In June, all of Paperly’s party Hostesses will receive a FREE self-inking stamp (a $42.95 value) in addition to Paperly’s standard Hostess Rewards. Better yet, if given just a bit of notice, it’s likely that the Hostess will receive her stamp even before her party occurs! You can learn more about Paperly’s June promotion at
  • In July, Paperly plans to offer its first-ever "Christmas in July" promotion. More specifically, if you order 50 or more of Paperly’s photo cards in July, you’ll receive 25 additional photo cards for FREE (up to a $47.95 value)! The flyer for this promotion has yet to be released, but it will be soon... and the buzz amongst the Consultants has been incredibly positive.
  • Although we have not yet announced our August promotion, I promise it’ll be a doozy. Stay tuned!
Last, but not least, we cannot forget Paperly’s Consultants! They too deserve a compelling summertime offer. So, we are offering a free Kindle to both of Paperly’s top 2 summertime performers! You can learn more about Paperly’s Summertime Promotion at

We are confident the summer of 2011 is going to be a great one at Paperly. I hope you decide to join us either as a Consultant, a Hostess or a Customer. We’d love to work with you!

Jay Rudman, CEO, Paperly