Wednesday, November 16, 2011

Paperly: Consultant Displays

I love seeing the magic Paperly Consultants perform with the samples we provide as part of Paperly's Starter Kit.

As a reminder, in Paperly's Comprehensive Starter Kit are the following samples (not to mention the catalogs, order forms, training documents and personalized marketing materials we also include): design swatches, hard-sided coaster, memo sheets with acrylic holder, napkins swatches, placemat, self-inking stamp, clipboard, wallet and dozens of loose samples (flat, folded, labels, stickers, etc.).

Below is a recent picture from Paperly Consultant, KateC, who has accumulated many, many samples during her tenure at Paperly, as clearly evident by her gorgeous display table.  Fortunately, Paperly has recently helped Consultants purchase personalized "hard goods" (e.g. picture frames, platters, coasters, etc.) via its Consultant Sample Sale.

Paperly Consultant, KarenS, is relatively new at Paperly, but even so, her display table is amazing! Here's what she recently said about it, "This is the table I set up for a Santa's Workshop, all direct sell companies. I had limited space so I clipped samples to my mini tree and put the rest in a half size binder in sheet protectors. The binder was perfect and the tree was super cute. The "star" on the tree was the holiday wine tag, I even ordered 3 sets for one customer!"

Lastly, this picture is of Paperly Consultant, KellyB, who not only did a fabulous job with her Paperly display, but I love the personalized Paperly banner she placed behind the table. Such banners - as well as business cards, marketing materials and signage - can be purchased at anytime via Paperly's Marketing Portal.  In fact, many Consultants never reach into their wallets to pay for such materials, but instead, they use the Paperly Dollars they've earned.

As you can see, Paperly's samples make for a very compelling, eye-catching display.  Thank you Consultants for sharing your pictures with me.  I hope to share additional photos soon.

Jay Rudman, CEO, Paperly
The leading direct seller of personalized stationery & gifts

Thursday, November 3, 2011

A Direct Sellers Holiday (cont'd)

Seems like my 10/21/11 post, "Direct Selling Only this Holiday Season" seems to have struck a chord. Thank you to everyone that has helped spread the word including:

I even have feedback from the Direct Selling Association that they'll try to promote the idea as much as possible, although admittedly it might be a better 2012 initiative for them, given their need for more lead-time to get their PR machine moving forward.

I also have a number of direct selling executives who are willing to pledge and promote this initiative to their representatives.

Thank you, thank you, thank you.

But (isn't there always a but).... now what?  How do we continue to gain momentum?  In my opinion, this is a grassroots effort.  We need every direct seller to commit or pledge that they'll try, whenever possible, to purchase their holiday gifts from other direct sellers.

So I ask you - what should such a pledge say?

Please send your ideas to I'll compile your ideas into a "Direct Sellers Pledge" (clearly, it's a working title) and send it to you for distribution.

So again, what should our "Direct Sellers Pledge" say?

Thank you in advance for your ideas.

Jay Rudman, CEO, Paperly
The leading direct seller of personalized stationery & gifts