Actually, the very first company to systematize the idea of showcasing products at a Hostess's home to a group of guests (at that time it was typically housewives) was... Fuller Brush Company.
It began during the Great Depression, when a salesman named Norman Squires realized the inefficiency of door-to-door sales, and thus in 1935, he developed his hostess home party plan. Squires continued to perfect the at-home party until 1950, when Earl Tupper, inventor of Tupperware, made Squires general sales manager of Tupper Corporation's Hostess Division. And as they say, the rest is history.
Learn more by watching this video put together by the Direct Selling Association (www.DSA.org) as part of its "Centennial Moments" series.
Perhaps one day history will report favorably on Paperly's incredible success?
Jay Rudman, CEO * Co-Owner, Paperly