Friday, October 12, 2012

The Paperly Story: Fall/Winter 2012-13 catalog

Paperly is preparing to release its Fall/Winter 2012-13 catalog. I am so excited! As part of that release, I have the honor and privilege of expressing my thoughts on the inside cover. I am especially proud of this catalog's theme because I believe it's time for Paperly to take its rightful place as a leader in the direct selling industry. After reading this catalog's preamble (see below), I welcome your feedback.

Jay Rudman, CEO, Paperly


Direct selling, which is the idea of independent Consultants sharing their passion for products via fun, at-home parties, has been a successful business model for generations. The Rockwellian image of "The Tupperware Party" evokes a strongly positive memory for most of us. While Paperly plans to follow a similar model of the past, we plan to lead the industry towards an exciting future.

Paperly’s products – personalized stationery & gifts – perfectly combines the consultative nature of at-home parties and today’s advanced technology to produce one-of-a-kind products exactly to the customer’s specifications within days of the order. Wow! Custom products delivered within days was unheard of before Paperly began, and now we’re doing it daily.

We started Paperly to enable those who love personalized products the opportunity to start a rewarding business. We also wanted to remind people that the personal note is alive and well. We remain true to these initial objectives, but now, we plan to change the world of direct selling. We invite you to join us. We’re confident you’ll enjoy the journey.