Personalization at Paperly’s Core
Although “paper” is rooted in its name, “personalization” is truly at the core of Paperly’s product line. Approximately 50% of Paperly’s products are traditional stationery items (e.g. flat/folded notes, notepads and memo sheets), while the remaining 50% is comprised of personalized hard goods.
Another measure of Paperly’s growth is the scope and geographic diversity of its Consultants. From 2009 to 2011, Paperly’s presence grew from 8 states to 28 states coast-to-coast (not to mention Paperly also has Consultants located in Alaska, Hawaii, Puerto Rico and overseas U.S. military bases). These numbers suggest there are no geographic biases to constrain Paperly’s future expansion.
Consistent & Continued Growth: Volume
Beyond its growth in Consultants and states, Paperly has also seen tremendous increases in revenue, orders and guests. For example, from 2010 to 2011, it saw its revenues increase by 49%, its orders increase by 58% and its number of ordering guests increase by 48%. Even with Paperly’s dramatic growth, its average commissionable party volume has remained unchanged at $439, a strong indicator of the consistency and staying power of Paperly’s party-based business.
Commitment to the DSA Code of Ethics
In 2011, Paperly was recognized for its participation in the DSA’s Code of Ethics Communication Initiative. (Paperly has applied for recognition again in 2012.) Paperly’s recognition was based, in part, on its linking Paperly.com to both DSA.org and DirectSelling411.com, training Paperly’s sales force about the Code and including the Code within its policies manual. As a further sign of its commitment to the Code, Paperly has participated in all DSA-sponsored Chief Responsibility Officer teleconferences.
Well-Rounded Business Strategy
Paperly is proud of accomplishing the following milestones, each of which supports a pillar of its business strategy:
Training & Development
Marketing Toolkit
Commitment to the DSA Code of Ethics
In 2011, Paperly was recognized for its participation in the DSA’s Code of Ethics Communication Initiative. (Paperly has applied for recognition again in 2012.) Paperly’s recognition was based, in part, on its linking Paperly.com to both DSA.org and DirectSelling411.com, training Paperly’s sales force about the Code and including the Code within its policies manual. As a further sign of its commitment to the Code, Paperly has participated in all DSA-sponsored Chief Responsibility Officer teleconferences.
Well-Rounded Business Strategy
Paperly is proud of accomplishing the following milestones, each of which supports a pillar of its business strategy:
Training & Development
- Paperly conducted its first-ever National Consultant Conference in Atlanta. Approximately a dozen Consultants participated in the 3 day event.
- In 2011, Paperly graduated its first 2 classes of its Future Leaders Program. Class #3 began in February 2012.
- Paperly hosted 5 Consultants for 3 days at Home Office in June 2011 for its inaugural President’s Council.
Marketing Toolkit
- Paperly’s replicated website, MyPaperly.com, enables its Consultants to accept online orders as well as manage their back office virtually.
- Paperly launched an e-newsletter service to enable its Consultants to connect with her/his customers on a consistent basis.
- Paperly’s Marketing Portal provides its Consultants company-branded, personalized marketing materials (i.e. business cards, postcards, banners, etc.) at discounted prices.
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Although there was more to the Rising Star application, these were the highlights. I hope they've given you further insight into Paperly. I'm proud of the path Paperly has taken to date, and I cannot wait to show you what the future holds. I hope you decide to come along for the amazing journey ahead.
As always, if you have any questions or comments, please feel free to call or email me.
Regards,
Jay Rudman, CEO, Paperly
