Paperly: Product Innovation

Paperly had the great fortune of being the only 2x ETHOS Award winner in 2012 for product innovation.

In 2012, Paperly won for its personalized iPhone cases and cutting boards.  In 2013, Paperly submitted 2 new product innovation entries: personalized platters and iPad cases. Unfortunately, Paperly did not earn awards for either entry.  However, I thought you may enjoy snippets of each entry.  Below, I'm highlighting Paperly's personalized platters.  In a later blog post, I'll highlight our iPad cases.

Personalized Platters

All of Paperly’s products are one-of-a-kind creations; however, no product provides greater versatility than our personalized platter. This versatility – along with its reasonable price ($39.95) – helped the platter become one of Paperly’s most popular products in 2012. Paperly’s platter measures 14” x 10” and can mix and match designs, colors, fonts, names, logos and photos. The ability to create a beautiful, hyper-customized platter to the exact specifications of the customer at an incredible price is a true “game changer”. The platter has quickly become a top 5 most popular of Paperly's. Given Paperly’s keen focus on personalized products, and its belief that hyper-customization is ideal for the at-home party model, the platter is the perfect fit for Paperly’s existing product mix.

With Paperly's platters, customers may choose from any of our 25 designs, 24 colors and 24 fonts, in addition to adding a name or favorite quote. The outcome is truly a one-of-a-kind creation, as illustrated below.

Paperly’s Consultants and customers quickly realized they could create platters perfect for any holiday by matching certain colors and quotes. For example, red, white and blue stripes are perfect for Independence Day. Or an orange and black platter personalized with “Boo” makes the ideal serving platter for Halloween treats.

Paperly’s platters also proved to be a fabulous way to memorialize a favorite vacation or a family reunion.

One of the most popular uses of Paperly’s platter was to mix and match colors to showcase a fan’s favorite team on game day.

As shown in the photos above, Paperly’s platters are the epitome of hyper-customization. Each platter combines designs, colors, fonts, names, logos and photos to create never seen before, one-of-a-kind products. The ability to create a beautiful product to the exact specifications of the customer at an incredibly reasonable price is a true “game changer”. Given Paperly’s keen focus on personalized products, and its belief that hyper-customization is ideal for the at-home party model, the platter is the perfect fit for its existing product mix. Paperly cannot wait to see how its customers personalize its platters in 2013.

Congratulations to Longaberger for winning this product category.  Next year, we'll come back strong and hopefully win!

Regards,
Jay Rudman, Founder & CEO, Paperly (www.Paperly.com)