Tuesday, August 17, 2010

All the Pieces are in Place

Time for full disclosure…  Although we know stationery (we’ve been in the industry for 10+ years), we’re still learning a lot about direct selling.

In 2007, we launched Paperly by crisscrossing the United States, conducting a half dozen test parties.  In 2008, we invited 6 Consultants – yes, only 6 – to join Paperly.  We purposely kept the community small to ensure we could deliver quality products in a timely manner at a reasonable cost before we announced Paperly to the world.   In 2009, we invested significantly to enable Paperly to grow unhindered.  For example, we spent months customizing a world-class Web solution to enable Consultants to place orders online, manage their back office virtually and post online shopping events.  See www.MyPaperly.com/paperly for a demo.

Now, it’s 2010 and we are not slowing down a bit:
  • We’ve introduced a new Starter Kit option, priced at only $99, to allow new Consultants the opportunity to quick-start their business with minimal investment. (http://www.paperly.com/kit.asp)
  • We’ve introduced a new Commission & Career Plan so we can return every last penny possible back to the Consultants.  For example, the maximum commission on personal sales volume has increased from 25% to 38%!
  • We’re fervently working on 2 new catalogs (Everyday Collections 2010-11 and Holiday 2010), plus a Future Leaders program - both to be released soon!

I share all of this, because honestly, all the pieces are now in place for Paperly’s Consultants to be wildly successful.

I just did a quick analysis and discovered that in 2009, 62% of Paperly’s sales occurred from September thru December!  That means, if you're already a Consultant, it’s time to fill your calendar through the end of 2010.  However, if you're not yet a Paperly Consultant, there may be no better time to join than now.

I’m proud of the progress Paperly has made.  Now that all the pieces are in place, the future is truly limitless.

Jay Rudman, CEO * Co-Owner, Paperly

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