Thursday, November 4, 2010

Broad and Deep

Paperly is very excited to announce that it now has Consultants located in 30 states coast-to-coast. Below is a map which highlights our expansive coverage across all 4 corners of the United States.

As the map above illustrates, I strive to grow Paperly both broad and deep. What does that mean? Broad means I want to build an organization that covers all 50 states, and ultimately, expands internationally. Deep means I want to build an organization deeply rooted in teams that serve local communities and are guided and mentored by Leaders.

To me, Paperly needs to be both broad and deep to succeed. If one falls out-of-balance, then Paperly will fall out-of-balance too. Why?

Let’s assume Paperly forgets about being broad. For example, let’s assume Paperly becomes too concentrated in one geographic area. Or perhaps the vast majority of Paperly’s sales occur from one Consultant and her team. If either scenario occurs, you can imagine what would happen if that geographical area became economically depressed, or if that star Consultant decides to leave Paperly… Paperly’s performance would suffer dramatically.

Oppositely, let’s assume Paperly forgets about being deep. For example, let’s assume Paperly has hundreds and hundreds of Consultants all reporting into Home Office – i.e. no teams, no downlines, no mentors, no leaders. Clearly, Corporate cannot play all these roles. It’s simply too taxing. There’s little doubt that leading and mentoring works better from like-minded Consultants out in the communities. If Paperly forgets about being deep, then it can also forget about being successful.

The examples above highlight the precarious balance Paperly must find between broad and deep. As the map above shows, I think we’re doing a good job at it. But to spur additional breadth (and ultimately depth), Paperly is offering a very limited time promotion, expiring this Sunday (11/07/10):

Be the first to enroll in 1 of the 20 states Paperly does not currently operate within
and Paperly will give you 50% off your own 2010 holiday card order!

I’m confident one day soon, Paperly will operate in all 50 states – even internationally – with hordes of Team Leaders in each state. I can’t wait.

Jay Rudman, CEO * Co-Owner, Paperly

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