Saturday, January 28, 2012

Paperly Conference: Day 2

It will be hard to beat the 2nd day of Paperly's Conference. The day started off with the objectives of Conference and goal setting by each of the attendees.  A common theme from the Consultants was "expanding their Paperly business beyond their immediate circle of friends & family".  I then spent some time on Paperly's past, present and future.  I feel it's incredibly important to understand Paperly's beginnings and its everlasting principles so we can collectively build the "right" business. Then, we were honored to dialogue with Joe Mariano, the Direct Selling Association's President.  Everyone loved hearing his perspective on the industry and Paperly's unique and compelling position within it.  After an amazing lunch (of way too much food!) we broke into small teams to discuss best practices across (1) marketing your Paperly business, (2) increasing bookings and (3) enhancing the party experience. We will soon publish the notes from these discussions.  Finally, we concluded the day with a page-by-page preview of Paperly's new Spring 2012 catalog. Now that it's "out", I can finally start sharing all of its amazing designs and products - yea.

Now it's off to a fun-filled dinner of pizza, pasta, salads and wine ;)  I hope tomorrow is as productive - and fun! - as today!

I'll write more soon.

- Jay Rudman, CEO, Paperly
The leading direct seller of personalized stationery & gifts

Paperly's Conference 2012

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