Friday, March 2, 2012

Paperly's Leap Day Promotion

On February 29th, Paperly launched its first-ever Leap Day Promotion: For 24 hours, Paperly's Starter Kit was marked down to only $29. (The regular price is $99).  Paperly's Kit has never been priced so low and may never be again... until Leap Day 2016.

Wow! What a response we received! In those 24 hours, Paperly enrolled 25 new Consultants. I was utterly speechless!

Now that I've had a bit to digest the impact of the promotion, I thought I'd share a few of my thoughts:

1. Demand is high. It's exciting to know there are so many who want to be Paperly Consultants. And why wouldn't they?  It's fun and energizing to be part of a fast-growing, direct selling company that sells one-of-a-kind, personalized paper and gift products.

2. Sometimes time is your friend.  Was $29 ridiculously inexpensive, and therefore, hard to pass up?  Absolutely. But personally, I think the 24-hour time limit was even more potent. Knowing that the deal was fleeting caused the on-rush. That's a good lesson for all of us to remember for future promotions.

3.  The Field trumps Home Office.  I purposely decided not to promote this limited-time offer through corporate. Instead, I asked Paperly's Consultants to use their marketing prowess to communicate the promotion to their potential teammates. Their efforts far exceeded my expectations (and abilities)! Facebook, blogs, email campaigns... you name it, the Field tried it and they were wildly successful! I believe 80-90% of the new Consultants enrolled because of a personal connection with an existing Consultant. I was so excited to see this number, because these new Consultants now have a friend and mentor to help kick-start their Paperly business.

Now that the promotion is over, our job is to train, educate, mentor and lead these new Consultants towards a wildly successful Paperly business.  And of course, I've got to put on my thinking cap as to what Paperly's next great promotion will be.  Any suggestions?

- Jay Rudman, CEO, Paperly
The leading direct seller of personalized stationery and gifts

No comments:

Post a Comment