Friday, May 21, 2010

Ins and Outs of Stationery

Without question, Paperly is committed to delivering a quality product.  However, because Paperly’s brand is relatively unknown (even though we’ve been in the stationery business for 10+ years), I feel it’s important to spend a few minutes highlighting the “ins and outs” of Paperly’s stationery.

Paper Weight
·         To be honest, paper weight is more about “how it feels” than “cover weight, pounds, text weight or points”.  Suffice it to say, Paperly’s exclusively-designed stationery is the “right” weight: our flat notes are 80# and our folded notes are 60#.  (Folded notes need to be less weighty so the page can fold easily.)   Of course, memo sheets and notepads are thinner, since memo sheets are sold by the hundreds and notepad sheets by the dozens.

·         Paperly’s exclusive designs are printed using flat ink – i.e. think laser or digital printing.  Some of our outsourced products are printed with raised ink (called thermography) or are embossed.  Paperly carefully balances the cost/benefit of each print style to determine if it’s something that fits our product line.  For example, letterpress is beautiful, but expensive, and so we’ve decided it doesn’t fit our “social stationery” demographic.

Stationery Type
·         Paperly offers folded notes, flat notes (large and small), memo sheets, notepads, enclosure cards... well, you get the idea; there’s lot to choose from.  So how do you pick the “right” stationery?  Some say folded notes are for formal occasions.  Others say folded notes are best for kids because they provide extra room to write.  To be honest, we believe you pick the style you like best.  There’s no “right”, it’s simply what you love.

·         Paperly is a BIG believer in personalization.  There’s something special about a product with your name on it.  A note with a generic “thank you” printed on it just isn’t the same as one with your name on it, especially when they’re priced similarly.  It doesn’t matter if you put your first name, your first & last name, your family’s name, your initials or your monogram – whatever works for you is perfectly fine with us, as long as it’s personalized.

As you can sense, I (and hence, Paperly) am passionate about stationery and proud of the products we offer.  In fact, I’m happy to mail loose samples to anyone interested in feeling the quality of our products firsthand.  Simply email your mailing address to and we mail you a packet ASAP.  I’m confident you’ll LOVE what you receive.

Jay Rudman, CEO * Co-Owner, Paperly

P.S. Since I’ve spent so much time discussing stationery, I wanted to at least mention the following.  One of the most common mistakes I see is misspelling the word “stationery”.  Stationery (with an “e”) is what Paperly offers.  Stationary (with an “a”) means not moving.

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