Thursday, September 2, 2010

Paperly’s Own Triathlon

Last weekend, I completed my 5th triathlon.  (No, not an Iron Man… I’m not that crazy!)  For the uninitiated, a triathlon combines 3 separate disciplines – swimming, biking and running – into one event.  I love participating in triathlons, because I love the challenge of trying to excel at three things at once.

What do triathlons have to do with Paperly? Perhaps more than you can imagine.

When speaking to Consultants, I often ask, “How do you judge the success of a party?”  Most every Consultant immediately replies, “By how much I sell!”

To me, that answer is analogous to focusing exclusively on the swim portion of a triathlon and completely ignoring biking and running.  A triathlete can never be successful if she only focuses on one discipline.

Instead, like a triathlete, a successful Consultant needs to view a successful party as the combination of 3 disciplines: selling, booking and recruiting.  At Paperly, we suggest our Consultants aim for $600 in sales, 2 bookings (i.e. future parties) and 1 recruit (i.e. future team members).

Without sales, the Consultant earns no commissions.  Without bookings, the Consultant has no future.  And without recruits, the Consultant’s earnings are limited to her own efforts, rather than the collective effort of her team.

Only when a Consultant completes Paperly’s version of a triathlon can she truly say, “I had a successful party!” Go Paperly triathletes, go! I’m rooting for you.

Jay Rudman, CEO * Co-Owner, Paperly

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