This first commercial depicts a son using his iPhone to show his father a live video of his new grandchild.
Note that Apple - a master of commercials - never mentions the phone's features. Apple never gets into the technical jargon that enables live streaming to occur. Apple never talks bits, bytes or capabilities. Instead, Apple shines by answering the question, "Why?" Seeing your grandchild for the first-time, even if you can't be there, is the "Why" you need an iPhone.
The same can be said of a successful direct seller. They too answer the question "Why?" They don't focus on product features and functionality. Instead, they ask "Why?" Are you interested in Paperly because you love stationery? Or is it because you want to earn additional income? Or maybe it's because you crave creative fun?
Knowing your "Why" (and that of possible team members) provides the clarity you need to grow your Paperly business.
This second commercial depicts a blind man begging for money and a kind woman helping him in an unsual way.
I love this video because it shares the "Power of the Message". As the final panel says, "Change your words. Change your world." No matter what your cause, without the proper message, you will be overlooked.
Think about the message you use to promote your business. Are you too "me" focused? Are you saying, "I'm blind... help me"? Instead, should you be saying, "I have a something special I want to share with you"?
We often talk at Paperly about your "30-second commercial". Basically, the 30-second commercial is how you explain you and your business in 30 seconds or less to a complete stranger. If you don't have a 30-second commercial, you need one. And if you have one, I highly recommend you review you message. Please make sure it's about the "beautiful day" you wish to share, and not about "your being blind".
I'd love to hear your thoughts. What commercials or videos do you love because they convey an important message to you?
Jay Rudman, CEO, Paperly