Tuesday, July 12, 2011

TODAY Show: Does It Pay To Become a Direct Seller?

I love this video from the July 11, 2011 TODAY show about Direct Selling:

The video does a great job of highlighting the benefits of direct selling, including:
  • Direct selling is a growing and robust industry.
  • Direct selling is fun for the sellers and a fun way to shop for the customers.
  • The average direct seller can contribute $200 per week to help with the grocery bills, the mortgage or even the family vacation.  (The PamperedChef rep in the video is earning $50,000!)
I also really like Jean Chatzky's perspective on the industry, because she strongly advocates using the Direct Selling Association to help find reputable companies.  (Doesn't hurt that Paperly was recently recognized by the DSA for its ethical business practices.)

Lastly, my favorite part of the video is at the very end when the two speakers suggest that direct selling is all about families and communities supporting at-home businesses. I couldn't agree more! In today's technology-laden world, where neighbors often don't know neighbors, I truly believe direct selling can help bring communities closer. Perhaps that, above all else, makes the direct selling industry worthwhile!

- Jay Rudman, CEO, Paperly

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