Friday, July 16, 2010

The Most Common Gripe

Unlike any other industry I’ve ever been a part of, the direct selling industry is extremely open.  For example, in most industries, if you walked up to Competitor XYZ and asked, “How do you reward your consultants?” the question would be met with stunned silence.  Oppositely, in direct selling, the competitors share.  That same company would say, “Our rewards include A, B and C.  How about your company?”  And I would gladly share Paperly’s program (within reason, of course).

Over time, I have concluded that such openness is caused by, what I’ll affectionately call, “The My Sister-in-Law Can Find Out Syndrome”.  I’ve named it after my sister-in-law, because she’s the one that can call Competitor XYZ and say, “Hello, I’m interested in becoming a consultant for your company.  Can you tell me how you reward your consultants?”  Voila!  It’s that easy!  And because it’s so easy, direct selling companies do not try to hide much.

So where am I headed with all of this?  Well, I’ve spent a decent amount of time talking to other direct sellers – not just folks at headquarters, but consultants in the field.  The consultants, in particular, are amazing!  They are truly passionate about the products they sell, and they have so many incredible ideas as to how to grow their respective businesses.

Yet, the one gripe I’ve heard most consistently – regardless if the consultant is selling jewelry, cosmetics or kitchen products – is:

I wish I had gotten involved from the beginning!

All these consultants appreciate the growth, the income and the prestige tied to being one of the first.  They’re often frustrated by the oversaturation in their community.  In short, they wish they had started before all their neighbors were consultants too.

And that’s the point of this entry!  Paperly is climbing the hill towards what I hope to be amazing success.  Therefore, if you truly are passionate about Paperly’s products, then I implore you to join Paperly sooner than later.  I’d hate to meet you 10 years from now and hear you say, “I wish I had joined
Paperly when I first heard about it!”

Jay Rudman, CEO * Co-Owner, Paperly

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