Thursday, July 29, 2010

Why We Do What We Do

One of the first questions I ask folks interested in becoming a Paperly Consultant is - logically, “Why are you interested in becoming a Consultant?” Their responses vary from “I’m looking to earn some additional income” to “I need something that better balances work and family”. Interestingly, Consultants never volley my question back to me. Nonetheless, I think it’s important to share with you why I run Paperly.

First, I love stationery. I hope that passion is evident in everything I do. When you love your product, you’re never “selling”. Instead, others are simply swept-up by your passion.

Second, I love helping others. In the past, I’ve owned and operated other businesses, but they were all transactional. Paperly is unique. It’s not about the transaction, it’s about helping others. Paperly’s new Consultants are typically never-before entrepreneurs, who are opening a new business often for their first time, so they can build a better life for themselves, and often their family. Rightly, they’re scared and lack confidence. I love helping new Consultants reach their potential. Inevitably, they blossom as they discover that they truly can be successful!

Lastly, and probably most importantly, I’ll share with you a few words my 9-year old daughter recently wrote (please ignore any errors in grammar or punctuation):

"I admire my dad because: He opened his own business Paperly. Not many of my friends parents have opened their own business. My dad is wonderful in many ways and running and owning Paperly is just one of many."

The lessons my children are learning by watching their dad start and grow a business are immeasurable. Each day, my daughter and son (who is 6 years old) ask about Paperly. They love to provide their opinions on Paperly’s products. They love to visit the office. They love asking about our new Consultants. They simply love being part of the Paperly process.

So why do I run Paperly? Because I want to teach my children, by example, the pleasure of working hard with the hopes of succeeding. That truly is the best reason to do what I do.

Jay Rudman, CEO * Co-Owner, Paperly

No comments:

Post a Comment